shortformblog:

Pro-gay marriage ads using straight people to push message: This may sound like a contradiction, but apparently it’s not. “The moderate tough guys we need to flip to win a couple of these races are still the ones who say that gays are gross,” explains fundraising consultant Andy Szekeres (who, by the way, is gay). “Pushing people to an uncomfortable place, it’s something you can’t do in a TV ad.”

shortformblog:

Pro-gay marriage ads using straight people to push message: This may sound like a contradiction, but apparently it’s not. “The moderate tough guys we need to flip to win a couple of these races are still the ones who say that gays are gross,” explains fundraising consultant Andy Szekeres (who, by the way, is gay). “Pushing people to an uncomfortable place, it’s something you can’t do in a TV ad.”

  1. thepluckyyounggirl reblogged this from thesleep-deprivedwerewolf
  2. thesleep-deprivedwerewolf reblogged this from shortformblog and added:
    …This is just sad.
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    Meant to reblog this to this blog. Whoops.
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    Fucking stupid, but true.
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  22. fakenerdboy reblogged this from shortformblog and added:
    This actually kind of makes sense to me. Because they don’t need to advertise to gay people, do they? The only people...